Social Media in Travel, Tourism and Hospitality

Theory, Practice and Cases

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Social Media in Travel, Tourism and Hospitality by Evangelos Christou, Taylor and Francis
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Author: Evangelos Christou ISBN: 9781317053798
Publisher: Taylor and Francis Publication: April 1, 2016
Imprint: Routledge Language: English
Author: Evangelos Christou
ISBN: 9781317053798
Publisher: Taylor and Francis
Publication: April 1, 2016
Imprint: Routledge
Language: English

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

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