Social Media Management

Technologies and Strategies for Creating Business Value

Business & Finance, Industries & Professions, Information Management, Industries
Cover of the book Social Media Management by Amy Van Looy, Springer International Publishing
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Author: Amy Van Looy ISBN: 9783319219905
Publisher: Springer International Publishing Publication: September 14, 2015
Imprint: Springer Language: English
Author: Amy Van Looy
ISBN: 9783319219905
Publisher: Springer International Publishing
Publication: September 14, 2015
Imprint: Springer
Language: English

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

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