Social Media ROI

Managing and Measuring Social Media Efforts in Your Organization

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Social Media ROI by Olivier Blanchard, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Olivier Blanchard ISBN: 9780132678025
Publisher: Pearson Education Publication: February 22, 2011
Imprint: Que Publishing Language: English
Author: Olivier Blanchard
ISBN: 9780132678025
Publisher: Pearson Education
Publication: February 22, 2011
Imprint: Que Publishing
Language: English

Use Social and Viral Technologies to Supercharge Your Customer Service!

 

Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

 

You’ll learn how to:

  • Align social communications with broader business goals and functions
  • Plan for effective performance measurement
  • Establish clarity of vision, purpose, and execution
  • Implement guidelines and operations for effectively managing social media
  • Get started by “listening before talking”
  • Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives
  • Use social media to deliver real-time, optimized customer support
  • Leverage mobility and the “on-the-fly” social media culture
  • Measure FRY (Frequency, Reach, and Yield)

Includes a foreword by Brian Solis.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Use Social and Viral Technologies to Supercharge Your Customer Service!

 

Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

 

You’ll learn how to:

Includes a foreword by Brian Solis.

More books from Pearson Education

Cover of the book Programming Microsoft ASP.NET MVC by Olivier Blanchard
Cover of the book Copyright Workflow for Photographers by Olivier Blanchard
Cover of the book Microsoft System Center Data Protection for the Hybrid Cloud by Olivier Blanchard
Cover of the book What Makes a Great Training Organization? by Olivier Blanchard
Cover of the book Project Management Absolute Beginner's Guide by Olivier Blanchard
Cover of the book Silverlight 1.0 Unleashed by Olivier Blanchard
Cover of the book How to Measure Social Media by Olivier Blanchard
Cover of the book The 2009 Internet Directory by Olivier Blanchard
Cover of the book Automator for Mac OS X 10.6 Snow Leopard by Olivier Blanchard
Cover of the book Routing and Switching Essentials v6 Companion Guide by Olivier Blanchard
Cover of the book Power Verbs for Job Seekers by Olivier Blanchard
Cover of the book Microsoft Windows Vista Management and Administration by Olivier Blanchard
Cover of the book Web Designer's Guide to WordPress: Plan, Theme, Build, Launch by Olivier Blanchard
Cover of the book Learning Objective-C 2.0 by Olivier Blanchard
Cover of the book Cisco Voice over IP (CVOICE) (Authorized Self-Study Guide) by Olivier Blanchard
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy