Social Sector Communication in India

Concepts, Practices, and Case studies

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Social Sector Communication in India by Jaishri Jethwaney, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jaishri Jethwaney ISBN: 9789351508137
Publisher: SAGE Publications Publication: April 1, 2016
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Jaishri Jethwaney
ISBN: 9789351508137
Publisher: SAGE Publications
Publication: April 1, 2016
Imprint: Sage Publications Pvt. Ltd
Language: English

A ­first-of-its-kind book on social sector communication in India that combines concepts with hands-on  skills

Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A ­first-of-its-kind book on social sector communication in India that combines concepts with hands-on  skills

Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.  

More books from SAGE Publications

Cover of the book Releasing Leadership Brilliance by Jaishri Jethwaney
Cover of the book A Narrative Approach to Organization Studies by Jaishri Jethwaney
Cover of the book Supporting People with Learning Disabilities in Health and Social Care by Jaishri Jethwaney
Cover of the book Sociology and the New Materialism by Jaishri Jethwaney
Cover of the book Research Methods for Community Change by Jaishri Jethwaney
Cover of the book Pluralistic Counselling and Psychotherapy by Jaishri Jethwaney
Cover of the book Methods of Life Course Research by Jaishri Jethwaney
Cover of the book The Aftermath of Feminism by Jaishri Jethwaney
Cover of the book Psychological Testing by Jaishri Jethwaney
Cover of the book The Parallel Curriculum in the Classroom, Book 2 by Jaishri Jethwaney
Cover of the book Symbolic Exchange and Death by Jaishri Jethwaney
Cover of the book Approach of ICT in Education for Rural Development by Jaishri Jethwaney
Cover of the book Deliverology 101 by Jaishri Jethwaney
Cover of the book Evaluating ALL Teachers of English Learners and Students With Disabilities by Jaishri Jethwaney
Cover of the book For Space by Jaishri Jethwaney
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy