| Author: | Adam Penenberg, Marc Barry | ISBN: | 9780465012374 |
| Publisher: | Basic Books | Publication: | January 7, 2008 |
| Imprint: | Basic Books | Language: | English |
| Author: | Adam Penenberg, Marc Barry |
| ISBN: | 9780465012374 |
| Publisher: | Basic Books |
| Publication: | January 7, 2008 |
| Imprint: | Basic Books |
| Language: | English |
Imagine your main business competitor building a satellite-equipped "war room" to secretly monitor your new ventures. Imagine your classified product prototype mysteriously landing on the market under the brand name belonging to your archrival. Impossible? This isn't a story line from the latest spy thriller, it's modern-day corporate America. Spooked thrusts readers into a clandestine world-where business means war and information is worth stealing.Through narrative accounts of corporate spies within companies such as IBM, Microsoft, and Motorola, Spooked dramatically brings to life one of America's fastest-growing industries: Corporate Intelligence. In this page-burning exposé, Adam Penenberg and Marc Barry uncover and describe in thrilling detail the alarming regularity of espionage in industry. They offer an unsettling portrait of America's publicly traded companies, and unravel the truth and hypocrisy behind the multi-billion dollar corporate intelligence industry.
Imagine your main business competitor building a satellite-equipped "war room" to secretly monitor your new ventures. Imagine your classified product prototype mysteriously landing on the market under the brand name belonging to your archrival. Impossible? This isn't a story line from the latest spy thriller, it's modern-day corporate America. Spooked thrusts readers into a clandestine world-where business means war and information is worth stealing.Through narrative accounts of corporate spies within companies such as IBM, Microsoft, and Motorola, Spooked dramatically brings to life one of America's fastest-growing industries: Corporate Intelligence. In this page-burning exposé, Adam Penenberg and Marc Barry uncover and describe in thrilling detail the alarming regularity of espionage in industry. They offer an unsettling portrait of America's publicly traded companies, and unravel the truth and hypocrisy behind the multi-billion dollar corporate intelligence industry.
