Sport as a Business

International, Professional and Commercial Aspects

Business & Finance, Economics, International Economics, Management & Leadership, Planning & Forecasting
Cover of the book Sport as a Business by , Palgrave Macmillan UK
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Author: ISBN: 9780230306639
Publisher: Palgrave Macmillan UK Publication: May 17, 2011
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9780230306639
Publisher: Palgrave Macmillan UK
Publication: May 17, 2011
Imprint: Palgrave Macmillan
Language: English

Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization

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Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization

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