Sport Marketing

Nonfiction, Sports, Reference, Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Sport Marketing by Paul Blakey, SAGE Publications
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Author: Paul Blakey ISBN: 9780857250919
Publisher: SAGE Publications Publication: May 5, 2011
Imprint: Learning Matters Language: English
Author: Paul Blakey
ISBN: 9780857250919
Publisher: SAGE Publications
Publication: May 5, 2011
Imprint: Learning Matters
Language: English

Request an e-Inspection Copy

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice.

The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Request an e-Inspection Copy

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice.

The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

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