Sport, Media and Mega-Events

Nonfiction, Sports, Reference, Social & Cultural Studies, Social Science
Cover of the book Sport, Media and Mega-Events by , Taylor and Francis
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Author: ISBN: 9781317397434
Publisher: Taylor and Francis Publication: March 27, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781317397434
Publisher: Taylor and Francis
Publication: March 27, 2017
Imprint: Routledge
Language: English

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence.

Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, thisis a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society.

Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence.

Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, thisis a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society.

Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.

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