StartWithXML: Making the Case for Applying XML to a Publishing Workflow

Nonfiction, Computers, Programming, Programming Languages
Cover of the book StartWithXML: Making the Case for Applying XML to a Publishing Workflow by Mike Shatzkin, Brian O'Leary, Laura Dawson, Ted Hill, O'Reilly Media
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Author: Mike Shatzkin, Brian O'Leary, Laura Dawson, Ted Hill ISBN: 9781449379346
Publisher: O'Reilly Media Publication: January 13, 2009
Imprint: Tools of Change Language: English
Author: Mike Shatzkin, Brian O'Leary, Laura Dawson, Ted Hill
ISBN: 9781449379346
Publisher: O'Reilly Media
Publication: January 13, 2009
Imprint: Tools of Change
Language: English

Publishers face a "Copernican change." Until recently, the book was"the sun" of a publishing solar system, and all other opportunitieswere subsidiary rights revolving as planets around it. Now, theintellectual property is the sun, and the book becomes just one of theorbiting opportunities. To be successful in the 21st centuryenvironment, publishers must produce agile content: content that canbe rendered in different forms without great additional expense. XMLprovides both a path to agility and opens opportunities for currentand future digital content revenue streams.



StartWithXML is an industry-wide project to understand and spread theknowledge publishers need to move forward with XML. It's about thebusiness issues driving the "why" of XML and the technical andorganizational issues, strategies, and tactics underlying the "how" ofgetting started. This research report takes a pragmatic look at XMLworkflows, addressing questions such as:



  1. Where am I and where do I want to end up?
  2. How much benefit do I want to obtain from content reuse and repurposing?
  3. How much work do I want to do myself?
  4. How much time and money will this take?
  5. What can I do internally to increase my chances of success?
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Publishers face a "Copernican change." Until recently, the book was"the sun" of a publishing solar system, and all other opportunitieswere subsidiary rights revolving as planets around it. Now, theintellectual property is the sun, and the book becomes just one of theorbiting opportunities. To be successful in the 21st centuryenvironment, publishers must produce agile content: content that canbe rendered in different forms without great additional expense. XMLprovides both a path to agility and opens opportunities for currentand future digital content revenue streams.



StartWithXML is an industry-wide project to understand and spread theknowledge publishers need to move forward with XML. It's about thebusiness issues driving the "why" of XML and the technical andorganizational issues, strategies, and tactics underlying the "how" ofgetting started. This research report takes a pragmatic look at XMLworkflows, addressing questions such as:



  1. Where am I and where do I want to end up?
  2. How much benefit do I want to obtain from content reuse and repurposing?
  3. How much work do I want to do myself?
  4. How much time and money will this take?
  5. What can I do internally to increase my chances of success?

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