Statistical Methods in Customer Relationship Management

Nonfiction, Science & Nature, Mathematics, Statistics
Cover of the book Statistical Methods in Customer Relationship Management by V. Kumar, J. Andrew Petersen, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: V. Kumar, J. Andrew Petersen ISBN: 9781118349199
Publisher: Wiley Publication: July 26, 2012
Imprint: Wiley Language: English
Author: V. Kumar, J. Andrew Petersen
ISBN: 9781118349199
Publisher: Wiley
Publication: July 26, 2012
Imprint: Wiley
Language: English

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back.

Statistical Methods in Customer Relationship Management:

  • Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.
  • Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.
  • Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.
  • Presents models and concepts that span across the introductory, advanced, and specialist levels.

Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back.

Statistical Methods in Customer Relationship Management:

Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.

More books from Wiley

Cover of the book Social Media Abyss by V. Kumar, J. Andrew Petersen
Cover of the book Advances in Equine Laparoscopy by V. Kumar, J. Andrew Petersen
Cover of the book Purchasing, Inventory, and Cash Disbursements by V. Kumar, J. Andrew Petersen
Cover of the book Trading Beyond the Matrix by V. Kumar, J. Andrew Petersen
Cover of the book How Did I Get Here? by V. Kumar, J. Andrew Petersen
Cover of the book Ethnicity by V. Kumar, J. Andrew Petersen
Cover of the book Risk Assessment of Power Systems by V. Kumar, J. Andrew Petersen
Cover of the book Handbook of Child Psychology and Developmental Science, Cognitive Processes by V. Kumar, J. Andrew Petersen
Cover of the book Fisher Investments on Telecom by V. Kumar, J. Andrew Petersen
Cover of the book A Companion to Intellectual History by V. Kumar, J. Andrew Petersen
Cover of the book The Cunning of Uncertainty by V. Kumar, J. Andrew Petersen
Cover of the book Content Marketing for Nonprofits by V. Kumar, J. Andrew Petersen
Cover of the book Twelve Keys to an Effective Church by V. Kumar, J. Andrew Petersen
Cover of the book Advanced Green Composites by V. Kumar, J. Andrew Petersen
Cover of the book Sicherer Umgang mit Gefahrstoffen by V. Kumar, J. Andrew Petersen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy