Statistics for Marketing and Consumer Research

Business & Finance, Marketing & Sales, Research
Cover of the book Statistics for Marketing and Consumer Research by Mario Mazzocchi, SAGE Publications
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Author: Mario Mazzocchi ISBN: 9781473903524
Publisher: SAGE Publications Publication: May 22, 2008
Imprint: SAGE Publications Ltd Language: English
Author: Mario Mazzocchi
ISBN: 9781473903524
Publisher: SAGE Publications
Publication: May 22, 2008
Imprint: SAGE Publications Ltd
Language: English

[![A companion website is available for this text][]][A companion website is available for this text 1]

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.

The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:

- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)

- 136 multiple choice questions for tests

This is augmented by in-depth discussion of topics including:

- Sampling

- Data management and statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling

[A companion website is available for this text]: [A companion website is available for this text 1]: http://www.sagepub.co.uk/mazzocchi

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

[![A companion website is available for this text][]][A companion website is available for this text 1]

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.

The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:

- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)

- 136 multiple choice questions for tests

This is augmented by in-depth discussion of topics including:

- Sampling

- Data management and statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling

[A companion website is available for this text]: [A companion website is available for this text 1]: http://www.sagepub.co.uk/mazzocchi

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