Stop Competing on Price
What every salesperson, entrepreneur and business professional needs to know to differentiate their product or service and make price irrelevant.
Business & Finance, Marketing & Sales, Sales & Selling
| Author: | David Gómez, Sandra Beckwith | ISBN: | 9783961645985 |
| Publisher: | Bien Pensado | Publication: | March 10, 2017 |
| Imprint: | Language: | English |
| Author: | David Gómez, Sandra Beckwith |
| ISBN: | 9783961645985 |
| Publisher: | Bien Pensado |
| Publication: | March 10, 2017 |
| Imprint: | |
| Language: | English |
Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail at communicating it effectively. When a client doesn't perceive a difference, will decide based on price. In this book you will learn how to design and communicate your difference to stop competing on price. This is a book about differentiation. On how to transform an average business into a remarkable one. The problem is not to have a higher price, but not helping the client understand why. Don't be afraid of your competitors' price, but not being able to explain yours.
Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail at communicating it effectively. When a client doesn't perceive a difference, will decide based on price. In this book you will learn how to design and communicate your difference to stop competing on price. This is a book about differentiation. On how to transform an average business into a remarkable one. The problem is not to have a higher price, but not helping the client understand why. Don't be afraid of your competitors' price, but not being able to explain yours.
