Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Literacy
Cover of the book Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach by Kendall Haven, ABC-CLIO
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Author: Kendall Haven ISBN: 9781610698122
Publisher: ABC-CLIO Publication: October 14, 2014
Imprint: Libraries Unlimited Language: English
Author: Kendall Haven
ISBN: 9781610698122
Publisher: ABC-CLIO
Publication: October 14, 2014
Imprint: Libraries Unlimited
Language: English

Storytelling has been used for centuries as a means to sway public opinion, influence behavior, and inspire change. Yet according to recent research, 98 percent of stories shared are ineffective, and one-third of all narratives are actually counterproductive to delivering the meaning intended by the teller. Author Kendall Haven contends that you can craft messages that will resonate effectively with your audience by learning and utilizing the science of story.

Based on breakthroughs in the fields of neural and cognitive sciences, this book demonstrates how stories can exert influence and persuade audiences. Through step-by-step guidance, you will learn how to construct communications for impact, meaning, and accuracy. This practical guide is organized into four sequential parts: the neuroscience of words; the set of tools provided to each user; the influence of narratives in changing beliefs, attitudes, values, and behaviors; and the techniques needed for building powerful, influential, and effective (PIE) stories. This book will help you master the tools and critical skills of effective story-based communication.

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Storytelling has been used for centuries as a means to sway public opinion, influence behavior, and inspire change. Yet according to recent research, 98 percent of stories shared are ineffective, and one-third of all narratives are actually counterproductive to delivering the meaning intended by the teller. Author Kendall Haven contends that you can craft messages that will resonate effectively with your audience by learning and utilizing the science of story.

Based on breakthroughs in the fields of neural and cognitive sciences, this book demonstrates how stories can exert influence and persuade audiences. Through step-by-step guidance, you will learn how to construct communications for impact, meaning, and accuracy. This practical guide is organized into four sequential parts: the neuroscience of words; the set of tools provided to each user; the influence of narratives in changing beliefs, attitudes, values, and behaviors; and the techniques needed for building powerful, influential, and effective (PIE) stories. This book will help you master the tools and critical skills of effective story-based communication.

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