Storytelling for Sustainability

Deepening the Case for Change

Business & Finance, Business Reference, Business Ethics, Business Communication
Cover of the book Storytelling for Sustainability by Jeff Leinaweaver, Taylor and Francis
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Author: Jeff Leinaweaver ISBN: 9781351274142
Publisher: Taylor and Francis Publication: September 8, 2017
Imprint: Routledge Language: English
Author: Jeff Leinaweaver
ISBN: 9781351274142
Publisher: Taylor and Francis
Publication: September 8, 2017
Imprint: Routledge
Language: English

Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what’s my storyline?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what’s my storyline?

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