Storytelling in Organizations
From Theory to Empirical Research
Business & Finance, Management & Leadership, Planning & Forecasting, Management
| Author: | Anna Linda Musacchio Adorisio | ISBN: | 9780230271753 |
| Publisher: | Palgrave Macmillan UK | Publication: | August 20, 2009 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Anna Linda Musacchio Adorisio |
| ISBN: | 9780230271753 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | August 20, 2009 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.
Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.
