Author: | Matthew Drake | ISBN: | 9780133823660 |
Publisher: | Pearson Education | Publication: | January 16, 2014 |
Imprint: | Pearson FT Press | Language: | English |
Author: | Matthew Drake |
ISBN: | 9780133823660 |
Publisher: | Pearson Education |
Publication: | January 16, 2014 |
Imprint: | Pearson FT Press |
Language: | English |
This unique case study challenges readers to use business analytics techniques to survive a bus accident in a remote area of Amboseli National Park in Kenya's Nyiri Desert, without access to communication. Crystallizing several realistic analytical challenges, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Aimée A. Kane and Mercy Shitemi, Duquesne University.
This unique case study challenges readers to use business analytics techniques to survive a bus accident in a remote area of Amboseli National Park in Kenya's Nyiri Desert, without access to communication. Crystallizing several realistic analytical challenges, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Aimée A. Kane and Mercy Shitemi, Duquesne University.