Strategic Communication, Corporatism, and Eternal Crisis

The Creel Century

Business & Finance, Marketing & Sales, Direct Marketing, Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Political Science
Cover of the book Strategic Communication, Corporatism, and Eternal Crisis by Phil Graham, Taylor and Francis
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Author: Phil Graham ISBN: 9781351795807
Publisher: Taylor and Francis Publication: May 8, 2017
Imprint: Routledge Language: English
Author: Phil Graham
ISBN: 9781351795807
Publisher: Taylor and Francis
Publication: May 8, 2017
Imprint: Routledge
Language: English

This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.

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This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI’s techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI’s influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the “globalisation” project of the mid-1990s.

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