Strategic Communications for Nonprofits

A Step-by-Step Guide to Working with the Media

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book Strategic Communications for Nonprofits by Kathy Bonk, Emily Tynes, Henry Griggs, Phil Sparks, Wiley
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Author: Kathy Bonk, Emily Tynes, Henry Griggs, Phil Sparks ISBN: 9780470443286
Publisher: Wiley Publication: October 14, 2008
Imprint: Jossey-Bass Language: English
Author: Kathy Bonk, Emily Tynes, Henry Griggs, Phil Sparks
ISBN: 9780470443286
Publisher: Wiley
Publication: October 14, 2008
Imprint: Jossey-Bass
Language: English

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

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