Strategic Innovative Marketing

5th IC-SIM, Athens, Greece 2016

Business & Finance, Industries & Professions, Information Management, Marketing & Sales
Cover of the book Strategic Innovative Marketing by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319562889
Publisher: Springer International Publishing Publication: June 2, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319562889
Publisher: Springer International Publishing
Publication: June 2, 2017
Imprint: Springer
Language: English

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools.

The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools.

The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

More books from Springer International Publishing

Cover of the book Hybrid ADCs, Smart Sensors for the IoT, and Sub-1V & Advanced Node Analog Circuit Design by
Cover of the book Hyperbranched Polydendrons by
Cover of the book Calculus with Vectors by
Cover of the book Maximum Principles and Geometric Applications by
Cover of the book Philosophical Principles of the History and Systems of Psychology by
Cover of the book Formulating Principal-Agent Service Contracts for a Revenue Generating Unit by
Cover of the book Techniques and Environments for Big Data Analysis by
Cover of the book Econophysics and Sociophysics: Recent Progress and Future Directions by
Cover of the book An Introduction to Differential Manifolds by
Cover of the book Functionalizing Graphene and Carbon Nanotubes by
Cover of the book The Flipped College Classroom by
Cover of the book Prevention of Substance Use by
Cover of the book Contemporary Sex Offender Risk Management, Volume II by
Cover of the book ZnO Thin-Film Transistors for Cost-Efficient Flexible Electronics by
Cover of the book Biomass and Bioenergy by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy