Strategic Marketing

Business & Finance, Marketing & Sales
Cover of the book Strategic Marketing by Graeme Drummond, John Ensor, Ruth Ashford, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Graeme Drummond, John Ensor, Ruth Ashford ISBN: 9781136362583
Publisher: Taylor and Francis Publication: May 14, 2010
Imprint: Routledge Language: English
Author: Graeme Drummond, John Ensor, Ruth Ashford
ISBN: 9781136362583
Publisher: Taylor and Francis
Publication: May 14, 2010
Imprint: Routledge
Language: English

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.

A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers-

• Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning
• A highly exam focused approach which has been class tested and refined
• A new chapter offering a ‘problem-based learning’ (PBL) approach to the subject
• Thoroughly revised and updated case studies and vignettes of real world best
practice throughout the text

Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.

A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers-

• Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning
• A highly exam focused approach which has been class tested and refined
• A new chapter offering a ‘problem-based learning’ (PBL) approach to the subject
• Thoroughly revised and updated case studies and vignettes of real world best
practice throughout the text

Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.

More books from Taylor and Francis

Cover of the book An Introduction to Jacob Boehme by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Discourses and Practices of Terrorism by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book The Contentious Politics of Refugee and Migrant Protest and Solidarity Movements by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book The Appropriation of Ecological Space by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Museums in the New Mediascape by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book A Handbook of Costume Drawing by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book A Teaching Assistant's Guide to Managing Behaviour in the Classroom by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Guide to Economic Indicators by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Maoism in India by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Feminist Perspectives on Employment Law by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Focused Genograms by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Mendelssohn by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book The Theory of Economic Integration (Routledge Revivals) by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Literary Pragmatics (Routledge Revivals) by Graeme Drummond, John Ensor, Ruth Ashford
Cover of the book Breaking Out of the Pink-Collar Ghetto: Policy Solutions for Non-College Women by Graeme Drummond, John Ensor, Ruth Ashford
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy