Strategic Reinvention in Popular Culture

The Encore Impulse

Nonfiction, Entertainment, Film, History & Criticism, Performing Arts
Cover of the book Strategic Reinvention in Popular Culture by Richard Pfefferman, Palgrave Macmillan US
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Author: Richard Pfefferman ISBN: 9781137373199
Publisher: Palgrave Macmillan US Publication: December 11, 2013
Imprint: Palgrave Macmillan Language: English
Author: Richard Pfefferman
ISBN: 9781137373199
Publisher: Palgrave Macmillan US
Publication: December 11, 2013
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

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Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

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