Strategic Writing

Multimedia Writing for Public Relations, Advertising and More

Business & Finance, Marketing & Sales, Public Relations, Business Reference, Business Writing, Advertising & Promotion
Cover of the book Strategic Writing by Charles Marsh, David W. Guth, Bonnie Short, Taylor and Francis
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Author: Charles Marsh, David W. Guth, Bonnie Short ISBN: 9781351712187
Publisher: Taylor and Francis Publication: November 28, 2017
Imprint: Routledge Language: English
Author: Charles Marsh, David W. Guth, Bonnie Short
ISBN: 9781351712187
Publisher: Taylor and Francis
Publication: November 28, 2017
Imprint: Routledge
Language: English

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

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