Strategies and Communications for Innovations

An Integrative Management View for Companies and Networks

Business & Finance, Management & Leadership, Production & Operations Management, Nonfiction, Science & Nature, Technology
Cover of the book Strategies and Communications for Innovations by , Springer Berlin Heidelberg
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783642172236
Publisher: Springer Berlin Heidelberg Publication: February 17, 2011
Imprint: Springer Language: English
Author:
ISBN: 9783642172236
Publisher: Springer Berlin Heidelberg
Publication: February 17, 2011
Imprint: Springer
Language: English

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.

More books from Springer Berlin Heidelberg

Cover of the book The Impacts of Climate Variability on Forests by
Cover of the book Arzneitherapie für Ältere by
Cover of the book Kosten- und Leistungsrechnung by
Cover of the book Onkologie Basiswissen by
Cover of the book Structures and Interactions of Ionic Liquids by
Cover of the book Leukemias by
Cover of the book Im Fokus: Neurowissen by
Cover of the book Radiation Oncology by
Cover of the book Progress in Surgical Pathology by
Cover of the book The West African Orogens and Circum-Atlantic Correlatives by
Cover of the book Schizophrenia and Youth by
Cover of the book Leistungsförderndes Entgelt erfolgreich einführen by
Cover of the book Investigating Chinese HE EFL Classrooms by
Cover of the book How Likely is Extraterrestrial Life? by
Cover of the book Prostaglandins and Leukotrienes in Gastrointestinal Diseases by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy