Strategies and Tools for Corporate Blogging

Business & Finance, Marketing & Sales
Cover of the book Strategies and Tools for Corporate Blogging by John Cass, Taylor and Francis
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Author: John Cass ISBN: 9781136361951
Publisher: Taylor and Francis Publication: June 7, 2007
Imprint: Routledge Language: English
Author: John Cass
ISBN: 9781136361951
Publisher: Taylor and Francis
Publication: June 7, 2007
Imprint: Routledge
Language: English

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?

The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?

The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

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