Strategies for International Industrial Marketing (RLE International Business)

The Management of Customer Relationships in European Industrial Markets

Business & Finance, Economics, International
Cover of the book Strategies for International Industrial Marketing (RLE International Business) by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135124274
Publisher: Taylor and Francis Publication: May 7, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781135124274
Publisher: Taylor and Francis
Publication: May 7, 2013
Imprint: Routledge
Language: English

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

More books from Taylor and Francis

Cover of the book Meeting Customer Needs by
Cover of the book Qualitative Research In Education by
Cover of the book Yermak’s Campaign in Siberia by
Cover of the book Getting it Right by
Cover of the book System Innovation for Sustainability 1 by
Cover of the book Balzac, Grandville, and the Rise of Book Illustration by
Cover of the book Confessions of a Dying Thief by
Cover of the book The Business of Leadership: An Introduction by
Cover of the book Energy Price Shocks and Macroeconomic Performance by
Cover of the book Indigenous Peoples' Wisdom and Power by
Cover of the book The Scientific Analysis of Personality by
Cover of the book Being Human in Islam by
Cover of the book J.S. Mill's On Liberty in Focus by
Cover of the book Beginning Qualitative Research by
Cover of the book Climate Change, Migration and Human Rights by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy