Strategies for International Industrial Marketing (RLE International Business)

The Management of Customer Relationships in European Industrial Markets

Business & Finance, Economics, International
Cover of the book Strategies for International Industrial Marketing (RLE International Business) by , Taylor and Francis
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Author: ISBN: 9781135124274
Publisher: Taylor and Francis Publication: May 7, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781135124274
Publisher: Taylor and Francis
Publication: May 7, 2013
Imprint: Routledge
Language: English

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

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