Strategies in Sports Marketing

Technologies and Emerging Trends

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Strategies in Sports Marketing by , IGI Global
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Author: ISBN: 9781466659964
Publisher: IGI Global Publication: April 30, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466659964
Publisher: IGI Global
Publication: April 30, 2014
Imprint: Business Science Reference
Language: English

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

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