Strategy As Action
Competitive Dynamics and Competitive Advantage
Business & Finance, Management & Leadership, Decision Making & Problem Solving, Leadership, Management
| Author: | Curtis M. Grimm, Hun Lee, Ken G. Smith | ISBN: | 9780190289751 |
| Publisher: | Oxford University Press | Publication: | August 25, 2005 |
| Imprint: | Oxford University Press | Language: | English |
| Author: | Curtis M. Grimm, Hun Lee, Ken G. Smith |
| ISBN: | 9780190289751 |
| Publisher: | Oxford University Press |
| Publication: | August 25, 2005 |
| Imprint: | Oxford University Press |
| Language: | English |
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
