Strategy in Airline Loyalty

Frequent Flyer Programs

Business & Finance, Industries & Professions, Industries, Management & Leadership, Management
Cover of the book Strategy in Airline Loyalty by Evert R. de Boer, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Evert R. de Boer ISBN: 9783319626000
Publisher: Springer International Publishing Publication: October 9, 2017
Imprint: Palgrave Macmillan Language: English
Author: Evert R. de Boer
ISBN: 9783319626000
Publisher: Springer International Publishing
Publication: October 9, 2017
Imprint: Palgrave Macmillan
Language: English

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

More books from Springer International Publishing

Cover of the book Heat Shock Proteins in the Immune System by Evert R. de Boer
Cover of the book Introduction to Fluorescence Sensing by Evert R. de Boer
Cover of the book Natural Nanogold by Evert R. de Boer
Cover of the book Rapid Prototyping in Cardiac Disease by Evert R. de Boer
Cover of the book Non-Instantaneous Impulses in Differential Equations by Evert R. de Boer
Cover of the book Quantum Interaction by Evert R. de Boer
Cover of the book Laughter, Literature, Violence, 1840–1930 by Evert R. de Boer
Cover of the book Building Sustainable Health Ecosystems by Evert R. de Boer
Cover of the book Type IV Secretion in Gram-Negative and Gram-Positive Bacteria by Evert R. de Boer
Cover of the book A Feminist Companion to the Posthumanities by Evert R. de Boer
Cover of the book The NexStar User’s Guide II by Evert R. de Boer
Cover of the book Constant-Sign Solutions of Systems of Integral Equations by Evert R. de Boer
Cover of the book Anticoagulation and Hemostasis in Neurosurgery by Evert R. de Boer
Cover of the book A Critical Examination of Ethics in Health Care and Biomedical Research by Evert R. de Boer
Cover of the book Endophytes: Biology and Biotechnology by Evert R. de Boer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy