Strategy in Airline Loyalty

Frequent Flyer Programs

Business & Finance, Industries & Professions, Industries, Management & Leadership, Management
Cover of the book Strategy in Airline Loyalty by Evert R. de Boer, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Evert R. de Boer ISBN: 9783319626000
Publisher: Springer International Publishing Publication: October 9, 2017
Imprint: Palgrave Macmillan Language: English
Author: Evert R. de Boer
ISBN: 9783319626000
Publisher: Springer International Publishing
Publication: October 9, 2017
Imprint: Palgrave Macmillan
Language: English

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

More books from Springer International Publishing

Cover of the book Relativity and Gravitation by Evert R. de Boer
Cover of the book Fetal Alcohol Spectrum Disorders in Adults: Ethical and Legal Perspectives by Evert R. de Boer
Cover of the book Economics as Applied Ethics by Evert R. de Boer
Cover of the book Search for New Physics in tt ̅ Final States with Additional Heavy-Flavor Jets with the ATLAS Detector by Evert R. de Boer
Cover of the book Stories of Indigenous Success in Australian Sport by Evert R. de Boer
Cover of the book Engineering Psychology and Cognitive Ergonomics: Cognition and Design by Evert R. de Boer
Cover of the book Women’s Domestic Activity in the Romantic-Period Novel, 1770-1820 by Evert R. de Boer
Cover of the book Sociorobot World by Evert R. de Boer
Cover of the book Shared Services and Outsourcing: A Contemporary Outlook by Evert R. de Boer
Cover of the book Cognitive Infocommunications (CogInfoCom) by Evert R. de Boer
Cover of the book Understanding Phase Contrast MR Angiography by Evert R. de Boer
Cover of the book Production of Ethanol from Sugarcane in Brazil by Evert R. de Boer
Cover of the book Implementation and Application of Automata by Evert R. de Boer
Cover of the book Catholicism Opening to the World and Other Confessions by Evert R. de Boer
Cover of the book Anisotropic and Shape-Selective Nanomaterials by Evert R. de Boer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy