Structural Differentiation in Social Media

Adhocracy, Entropy, and the "1 % Effect"

Nonfiction, Computers, Database Management, General Computing, Social & Cultural Studies, Social Science
Cover of the book Structural Differentiation in Social Media by Sorin Adam Matei, Brian C. Britt, Springer International Publishing
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Author: Sorin Adam Matei, Brian C. Britt ISBN: 9783319644257
Publisher: Springer International Publishing Publication: September 20, 2017
Imprint: Springer Language: English
Author: Sorin Adam Matei, Brian C. Britt
ISBN: 9783319644257
Publisher: Springer International Publishing
Publication: September 20, 2017
Imprint: Springer
Language: English

This book explores community dynamics within social media. Using Wikipedia as an example, the volume explores communities that rely upon commons-based peer production. Fundamental theoretical principles spanning such domains as organizational configurations, leadership roles, and social evolutionary theory are developed. In the context of Wikipedia, these theories explain how a functional elite of highly productive editors has emerged and why they are responsible for a majority of the content. It explains how the elite shapes the project and how this group tends to become stable and increasingly influential over time. Wikipedia has developed a new and resilient social hierarchy, an adhocracy, which combines features of traditional and new, online, social organizations. The book presents a set of practical approaches for using these theories in real-world practice.

This work fundamentally changes the way we think about social media leadership and evolution, emphasizing the crucial contributions of leadership, of elite social roles, and of group global structure to the overall success and stability of large social media projects. Written in an accessible and direct style, the book will be of interest to academics as well as professionals with an interest in social media and commons-based peer production processes.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores community dynamics within social media. Using Wikipedia as an example, the volume explores communities that rely upon commons-based peer production. Fundamental theoretical principles spanning such domains as organizational configurations, leadership roles, and social evolutionary theory are developed. In the context of Wikipedia, these theories explain how a functional elite of highly productive editors has emerged and why they are responsible for a majority of the content. It explains how the elite shapes the project and how this group tends to become stable and increasingly influential over time. Wikipedia has developed a new and resilient social hierarchy, an adhocracy, which combines features of traditional and new, online, social organizations. The book presents a set of practical approaches for using these theories in real-world practice.

This work fundamentally changes the way we think about social media leadership and evolution, emphasizing the crucial contributions of leadership, of elite social roles, and of group global structure to the overall success and stability of large social media projects. Written in an accessible and direct style, the book will be of interest to academics as well as professionals with an interest in social media and commons-based peer production processes.

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