Success Factor: Change Management
Change communication and change marketing as key success factors
Business & Finance, Management & Leadership, Management
| Author: | Reiner Czichos | ISBN: | 9783648079003 |
| Publisher: | Haufe | Publication: | December 9, 2015 |
| Imprint: | Language: | English |
| Author: | Reiner Czichos |
| ISBN: | 9783648079003 |
| Publisher: | Haufe |
| Publication: | December 9, 2015 |
| Imprint: | |
| Language: | English |
That companies are able to manage a lasting change, they have to bring their employees in change projects. This book focuses on the most important aspects of the change management: What are critical success factors in the implementation of change processes? And how can employees be inspired for change with the help of change marketing? About the book: How to simplify the change process for your staff. Why change needs conflicts. Change marketing and innovation management. Change project management, organizational and process design. LIFO ®-charts and change-lexicon.
That companies are able to manage a lasting change, they have to bring their employees in change projects. This book focuses on the most important aspects of the change management: What are critical success factors in the implementation of change processes? And how can employees be inspired for change with the help of change marketing? About the book: How to simplify the change process for your staff. Why change needs conflicts. Change marketing and innovation management. Change project management, organizational and process design. LIFO ®-charts and change-lexicon.
