Successful Customer Relationship Management Programs and Technologies

Issues and Trends

Business & Finance, Marketing & Sales, Customer Service, Nonfiction, Science & Nature, Technology
Cover of the book Successful Customer Relationship Management Programs and Technologies by , IGI Global
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Author: ISBN: 9781466603950
Publisher: IGI Global Publication: March 31, 2012
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466603950
Publisher: IGI Global
Publication: March 31, 2012
Imprint: Business Science Reference
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.

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