Successful Social Media and Ecommerce Strategies in the Wine Industry
Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
| Author: | Gergely Sznolnoki, Liz Thach, Dani Kolb | ISBN: | 9781137602985 |
| Publisher: | Palgrave Macmillan US | Publication: | April 30, 2016 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Gergely Sznolnoki, Liz Thach, Dani Kolb |
| ISBN: | 9781137602985 |
| Publisher: | Palgrave Macmillan US |
| Publication: | April 30, 2016 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
