Successfully Doing Business/Marketing In Eastern Europe

Business & Finance, Business Reference, Business Etiquette, Economics, International
Cover of the book Successfully Doing Business/Marketing In Eastern Europe by , Taylor and Francis
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Author: ISBN: 9781135696306
Publisher: Taylor and Francis Publication: December 6, 2012
Imprint: Routledge Language: English
Author:
ISBN: 9781135696306
Publisher: Taylor and Francis
Publication: December 6, 2012
Imprint: Routledge
Language: English

Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.

These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.

These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.

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