Summary and Analysis of Contagious: Why Things Catch On

Based on the Book by Jonah Berger

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion, Nonfiction, Reference & Language, Study Aids, Book Notes
Cover of the book Summary and Analysis of Contagious: Why Things Catch On by Worth Books, Worth Books
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Author: Worth Books ISBN: 9781504044738
Publisher: Worth Books Publication: March 21, 2017
Imprint: Worth Books Language: English
Author: Worth Books
ISBN: 9781504044738
Publisher: Worth Books
Publication: March 21, 2017
Imprint: Worth Books
Language: English

So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book.

Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.
 
This short summary and analysis of Contagious includes:

  • Historical context
  • Chapter-by-chapter overviews
  • Detailed timeline of key events
  • Important quotes
  • Fascinating trivia
  • Glossary of terms
  • Supporting material to enhance your understanding of the original work

About Contagious by Jonah Berger:
 
Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off.
 
Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s *New York Times–*bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious.
 
The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.
 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book.

Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.
 
This short summary and analysis of Contagious includes:

About Contagious by Jonah Berger:
 
Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off.
 
Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s *New York Times–*bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious.
 
The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.
 

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