Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships

How to Use The Art of War to Build Lifelong Customer Relationships

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Management
Cover of the book Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships by Gerald A. Michaelson, Steven W. Michaelson, McGraw-Hill Education
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Author: Gerald A. Michaelson, Steven W. Michaelson ISBN: 9780071818599
Publisher: McGraw-Hill Education Publication: November 10, 2003
Imprint: McGraw-Hill Education Language: English
Author: Gerald A. Michaelson, Steven W. Michaelson
ISBN: 9780071818599
Publisher: McGraw-Hill Education
Publication: November 10, 2003
Imprint: McGraw-Hill Education
Language: English

Winning sales tactics from the greatest strategist of all time

Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.

Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:

  • Get your strategy straight
  • Win without fighting
  • Have a unique selling proposition
  • Know your competitor
  • Aim for big wins
  • Learn from lost sales
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Winning sales tactics from the greatest strategist of all time

Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.

Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:

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