Superior Customer Value

Strategies for Winning and Retaining Customers, Third Edition

Business & Finance, Marketing & Sales, Customer Service, Sales & Selling
Cover of the book Superior Customer Value by Art Weinstein, CRC Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Art Weinstein ISBN: 9781439898406
Publisher: CRC Press Publication: March 9, 2012
Imprint: CRC Press Language: English
Author: Art Weinstein
ISBN: 9781439898406
Publisher: CRC Press
Publication: March 9, 2012
Imprint: CRC Press
Language: English

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences often fall far short of expectations.

Written by an expert with more than fifteen years of experience, Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition benchmarks the best companies and shows you what it truly means to create world-class value for customers. The book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It explores key marketing planning issues that emphasize relationship management strategies to keep customers happy.

See What’s New in the Third Edition:

New topics include:

  • Business models
  • Co-creation of value
  • Corporate entrepreneurship
  • Customer experience management
  • Customer value metrics
  • Net promoter score
  • Image
  • Innovation
  • Social media

Expanded coverage of:

  • Customer relationship management
  • E-business opportunities

Written as an academic textbook for use in MBA programs, the book is highly readable, practical, and action-oriented, giving managers at all levels of experience guidance on how to improve marketing operations and create customer-centric organizations. It explains valuable tools such as customer value funnel, customer value assessment, service-quality-image-price (SQIP) analysis, and CRM models. Each chapter has a customer value insight checklist, action items, and informative figures and tables.

This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena and new models and metrics for customer loyalty and retention. Great companies amaze and delight customers — Superior Customer Value offers a strategic blueprint to learn from the market leaders and apply those lessons to your organization.

Art Weinstein discusses the book in several videos on the CRC Press YouTube Channel.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences often fall far short of expectations.

Written by an expert with more than fifteen years of experience, Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition benchmarks the best companies and shows you what it truly means to create world-class value for customers. The book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It explores key marketing planning issues that emphasize relationship management strategies to keep customers happy.

See What’s New in the Third Edition:

New topics include:

Expanded coverage of:

Written as an academic textbook for use in MBA programs, the book is highly readable, practical, and action-oriented, giving managers at all levels of experience guidance on how to improve marketing operations and create customer-centric organizations. It explains valuable tools such as customer value funnel, customer value assessment, service-quality-image-price (SQIP) analysis, and CRM models. Each chapter has a customer value insight checklist, action items, and informative figures and tables.

This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena and new models and metrics for customer loyalty and retention. Great companies amaze and delight customers — Superior Customer Value offers a strategic blueprint to learn from the market leaders and apply those lessons to your organization.

Art Weinstein discusses the book in several videos on the CRC Press YouTube Channel.

More books from CRC Press

Cover of the book Fundamentals of Environmental Site Assessment and Remediation by Art Weinstein
Cover of the book Programming with MATLAB for Scientists by Art Weinstein
Cover of the book Four Centuries of Clinical Chemistry by Art Weinstein
Cover of the book Analysis of Correlated Data with SAS and R by Art Weinstein
Cover of the book Twistor Theory by Art Weinstein
Cover of the book Ultrawideband Radar by Art Weinstein
Cover of the book Database and Applications Security by Art Weinstein
Cover of the book Hybrid Modeling in Process Industries by Art Weinstein
Cover of the book Pediatric Neurology by Art Weinstein
Cover of the book BTEC National for IT Practitioners: Systems units by Art Weinstein
Cover of the book The Organization and Management of Construction by Art Weinstein
Cover of the book The SAP Materials Management Handbook by Art Weinstein
Cover of the book Industrial Plasma Engineering by Art Weinstein
Cover of the book Handbook of Drought and Water Scarcity by Art Weinstein
Cover of the book Durability of Building Materials and Components 7 by Art Weinstein
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy