Supply Chain Strategy at Zophin Pharma
Nonfiction, Science & Nature, Technology, Operations Research, Business & Finance, Management & Leadership, Production & Operations Management
| Author: | Chuck Munson | ISBN: | 9780133758566 |
| Publisher: | Pearson Education | Publication: | September 11, 2013 |
| Imprint: | FT Press | Language: | English |
| Author: | Chuck Munson |
| ISBN: | 9780133758566 |
| Publisher: | Pearson Education |
| Publication: | September 11, 2013 |
| Imprint: | FT Press |
| Language: | English |
This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management.
This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management.
