Survey Research Methods

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Survey Research Methods by Dr. Floyd J. Fowler, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr. Floyd J. Fowler ISBN: 9781483323596
Publisher: SAGE Publications Publication: September 18, 2013
Imprint: SAGE Publications, Inc Language: English
Author: Dr. Floyd J. Fowler
ISBN: 9781483323596
Publisher: SAGE Publications
Publication: September 18, 2013
Imprint: SAGE Publications, Inc
Language: English

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.

More books from SAGE Publications

Cover of the book Understanding Copyright by Dr. Floyd J. Fowler
Cover of the book Connected or Disconnected by Dr. Floyd J. Fowler
Cover of the book Zing! Seven Creativity Practices for Educators and Students by Dr. Floyd J. Fowler
Cover of the book The SAGE Handbook of Personality Theory and Assessment by Dr. Floyd J. Fowler
Cover of the book Finding Funding by Dr. Floyd J. Fowler
Cover of the book An EasyGuide to APA Style by Dr. Floyd J. Fowler
Cover of the book Managing the Curriculum by Dr. Floyd J. Fowler
Cover of the book The International Student's Guide by Dr. Floyd J. Fowler
Cover of the book Understanding Children's Books by Dr. Floyd J. Fowler
Cover of the book Diagnosing Organizations by Dr. Floyd J. Fowler
Cover of the book Maximum Likelihood Estimation by Dr. Floyd J. Fowler
Cover of the book Commissioning Health and Wellbeing by Dr. Floyd J. Fowler
Cover of the book Answers to Essential Questions About Standards, Assessments, Grading, and Reporting by Dr. Floyd J. Fowler
Cover of the book Developing Monitoring and Evaluation Frameworks by Dr. Floyd J. Fowler
Cover of the book Facilitator's Guide to More Inclusion Strategies That Work! by Dr. Floyd J. Fowler
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy