Survival Through Storytelling
Communicating Arts & Culture in a Crowded and Changing Media Landscape
Nonfiction, Art & Architecture, General Art
| Author: | Christian Have | ISBN: | 9788799360222 |
| Publisher: | Have Publishing | Publication: | August 24, 2015 |
| Imprint: | Language: | English |
| Author: | Christian Have |
| ISBN: | 9788799360222 |
| Publisher: | Have Publishing |
| Publication: | August 24, 2015 |
| Imprint: | |
| Language: | English |
• What is effective communication in today’s media world? • How does the pervasive celebrity culture affect the situation of arts and culture? • How are social media affecting the way our media image is being formed? • What are the consequences of the massive emergence of communications channels, when it comes to the way we understand the arts and culture, our society, the world – and ourselves? In this book, communications expert Christian Have uncovers the conditions of the arts and the cultural sphere in today’s globalized media world, and he explains how a professional communicator best ensures a clear, relevant and engaging communication. Through numerous examples, cases, theories and easily applied methods and models, the book offers a clear introduction and guide to working with strategic communication – whether you are working with large-scale, international cultural events, place-branding of cities and countries, broad audience-involving events on social media platforms, or small, underground punk concerts.
• What is effective communication in today’s media world? • How does the pervasive celebrity culture affect the situation of arts and culture? • How are social media affecting the way our media image is being formed? • What are the consequences of the massive emergence of communications channels, when it comes to the way we understand the arts and culture, our society, the world – and ourselves? In this book, communications expert Christian Have uncovers the conditions of the arts and the cultural sphere in today’s globalized media world, and he explains how a professional communicator best ensures a clear, relevant and engaging communication. Through numerous examples, cases, theories and easily applied methods and models, the book offers a clear introduction and guide to working with strategic communication – whether you are working with large-scale, international cultural events, place-branding of cities and countries, broad audience-involving events on social media platforms, or small, underground punk concerts.
