Sustainable Luxury Brands

Evidence from Research and Implications for Managers

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Sustainable Luxury Brands by Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido, Palgrave Macmillan UK
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Author: Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido ISBN: 9781137601599
Publisher: Palgrave Macmillan UK Publication: January 20, 2017
Imprint: Palgrave Macmillan Language: English
Author: Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido
ISBN: 9781137601599
Publisher: Palgrave Macmillan UK
Publication: January 20, 2017
Imprint: Palgrave Macmillan
Language: English

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. 

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This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. 

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