Tailoring Health Messages

Customizing Communication With Computer Technology

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Tailoring Health Messages by Matthew W. Kreuter, David W. Farrell, Laura R. Olevitch, Laura K. Brennan, Taylor and Francis
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Author: Matthew W. Kreuter, David W. Farrell, Laura R. Olevitch, Laura K. Brennan ISBN: 9781135462499
Publisher: Taylor and Francis Publication: July 4, 2013
Imprint: Routledge Language: English
Author: Matthew W. Kreuter, David W. Farrell, Laura R. Olevitch, Laura K. Brennan
ISBN: 9781135462499
Publisher: Taylor and Francis
Publication: July 4, 2013
Imprint: Routledge
Language: English

Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns.

In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns.

In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.

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