Taken for a Ride
Cars, Crisis, And A Company Once Called
Business & Finance, Economics, Consolidation & Merger
| Author: | Bill Vlasic, Bradley A Stertz | ISBN: | 9780061877803 |
| Publisher: | HarperCollins e-books | Publication: | October 13, 2009 |
| Imprint: | HarperCollins e-books | Language: | English |
| Author: | Bill Vlasic, Bradley A Stertz |
| ISBN: | 9780061877803 |
| Publisher: | HarperCollins e-books |
| Publication: | October 13, 2009 |
| Imprint: | HarperCollins e-books |
| Language: | English |
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
