Taking Our Country Back

The Crafting of Networked Politics from Howard Dean to Barack Obama

Nonfiction, Social & Cultural Studies, Political Science, Politics, Practical Politics
Cover of the book Taking Our Country Back by Daniel Kreiss, Oxford University Press
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Author: Daniel Kreiss ISBN: 9780199974610
Publisher: Oxford University Press Publication: August 6, 2012
Imprint: Oxford University Press Language: English
Author: Daniel Kreiss
ISBN: 9780199974610
Publisher: Oxford University Press
Publication: August 6, 2012
Imprint: Oxford University Press
Language: English

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on interviews with more than sixty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled Internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practice that have changed the elections game. He charts how these individuals carried their innovations across Democratic politics, contributing to a number of electoral victories, including Barack Obama's historic bid for the presidency. In revealing this history, the book provides a rich empirical look at the communication tools, practices, and infrastructure that shape contemporary online campaigning. Taking Our Country Back is a serious and vital analysis, both on-the-ground and theoretical, of how a small group of visionary people transformed what campaigning means today and how technical and cultural work coordinates collective action.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on interviews with more than sixty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled Internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practice that have changed the elections game. He charts how these individuals carried their innovations across Democratic politics, contributing to a number of electoral victories, including Barack Obama's historic bid for the presidency. In revealing this history, the book provides a rich empirical look at the communication tools, practices, and infrastructure that shape contemporary online campaigning. Taking Our Country Back is a serious and vital analysis, both on-the-ground and theoretical, of how a small group of visionary people transformed what campaigning means today and how technical and cultural work coordinates collective action.

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