Taliban Narratives

The Use and Power of Stories in the Afghanistan Conflict

Nonfiction, History, Military, Social & Cultural Studies, Political Science
Cover of the book Taliban Narratives by Thomas H. Johnson, Oxford University Press
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Author: Thomas H. Johnson ISBN: 9780190911676
Publisher: Oxford University Press Publication: February 1, 2018
Imprint: Oxford University Press Language: English
Author: Thomas H. Johnson
ISBN: 9780190911676
Publisher: Oxford University Press
Publication: February 1, 2018
Imprint: Oxford University Press
Language: English

Why has the Taliban been so much more effective in presenting messages that resonate with the Afghan population than the United States, the Afghan government and their allies? This book, based on years of field research and the assessment of hundreds of original source materials, examines the information operations and related narratives of Afghan insurgents, especially the Afghan Taliban, and investigates how the Taliban has won the information war. Taliban messaging, wrapped in the narrative of jihad, is both to the point and in tune with its target audiences. On the other hand, the United States and its Kabul allies committed a basic messaging blunder, failing to present narratives that spoke to or, often, were even understood by their target audiences. Thomas Johnson systematically explains why the United States lost this "battle of the story" in Afghanistan, and argues that this defeat may have cost the US the entire war, despite its conventional and technological superiority.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Why has the Taliban been so much more effective in presenting messages that resonate with the Afghan population than the United States, the Afghan government and their allies? This book, based on years of field research and the assessment of hundreds of original source materials, examines the information operations and related narratives of Afghan insurgents, especially the Afghan Taliban, and investigates how the Taliban has won the information war. Taliban messaging, wrapped in the narrative of jihad, is both to the point and in tune with its target audiences. On the other hand, the United States and its Kabul allies committed a basic messaging blunder, failing to present narratives that spoke to or, often, were even understood by their target audiences. Thomas Johnson systematically explains why the United States lost this "battle of the story" in Afghanistan, and argues that this defeat may have cost the US the entire war, despite its conventional and technological superiority.

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