Techno Politics in Presidential Campaigning

New Voices, New Technologies, and New Voters

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Political Science, Government, Elections
Cover of the book Techno Politics in Presidential Campaigning by , Taylor and Francis
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Author: ISBN: 9781136968204
Publisher: Taylor and Francis Publication: June 3, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781136968204
Publisher: Taylor and Francis
Publication: June 3, 2014
Imprint: Routledge
Language: English

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

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