Technology Development and Marketing

With Cases & Theories

Business & Finance, Economics, Nonfiction, Science & Nature, Technology, Social & Cultural Studies, Social Science
Cover of the book Technology Development and Marketing by Junmo Kim, AuthorHouse
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Author: Junmo Kim ISBN: 9781546245766
Publisher: AuthorHouse Publication: June 7, 2018
Imprint: AuthorHouse Language: English
Author: Junmo Kim
ISBN: 9781546245766
Publisher: AuthorHouse
Publication: June 7, 2018
Imprint: AuthorHouse
Language: English

Technology development needs a market. Since technology development is from supply side, it is always crucial to pay attention to the demand side of technology. Taking this notion as an underlying assumption, this book discusses a technology development case in the realm of microelectronic packaging technology based on a real case study of a three-year consecutive research and development program conducted in Korea with expandable implications for other contexts.

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Technology development needs a market. Since technology development is from supply side, it is always crucial to pay attention to the demand side of technology. Taking this notion as an underlying assumption, this book discusses a technology development case in the realm of microelectronic packaging technology based on a real case study of a three-year consecutive research and development program conducted in Korea with expandable implications for other contexts.

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