Telecommunications Management

Nonfiction, Computers, Networking & Communications, Business & Finance, Industries & Professions, Industries, Social & Cultural Studies, Social Science
Cover of the book Telecommunications Management by Richard Gershon, Richard A. Gershon, Taylor and Francis
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Author: Richard Gershon, Richard A. Gershon ISBN: 9781135677268
Publisher: Taylor and Francis Publication: January 1, 2001
Imprint: Routledge Language: English
Author: Richard Gershon, Richard A. Gershon
ISBN: 9781135677268
Publisher: Taylor and Francis
Publication: January 1, 2001
Imprint: Routledge
Language: English

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.

Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues.

Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.

Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues.

Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

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