Television and Political Advertising

Volume Ii: Signs, Codes, and Images

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Television and Political Advertising by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135437572
Publisher: Taylor and Francis Publication: February 4, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781135437572
Publisher: Taylor and Francis
Publication: February 4, 2014
Imprint: Routledge
Language: English

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.

This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.

This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

 

More books from Taylor and Francis

Cover of the book In the Path of the Masters: Understanding the Spirituality of Buddha, Confucius, Jesus, and Muhammad by
Cover of the book Quite Literally by
Cover of the book Henry Adams and the American Naturalist Tradition by
Cover of the book Churchill and Hitler by
Cover of the book The Routledge Handbook of Insurgency and Counterinsurgency by
Cover of the book Women and Politics in the Third World by
Cover of the book Complex Information Processing by
Cover of the book Coaching Women to Lead by
Cover of the book In Pursuit of Psychic Change by
Cover of the book Explaining Politics by
Cover of the book The Botanic Garden by Erasmus Darwin by
Cover of the book Connecting Social Problems and Popular Culture by
Cover of the book Women And Empowerment by
Cover of the book Bourdieu and Chinese Education by
Cover of the book Leaner Six Sigma by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy