Terms of Engagement

New Ways of Leading and Changing Organizations

Business & Finance, Management & Leadership, Leadership, Management
Cover of the book Terms of Engagement by Richard Axelrod, Berrett-Koehler Publishers
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Author: Richard Axelrod ISBN: 9781605099590
Publisher: Berrett-Koehler Publishers Publication: September 7, 2010
Imprint: Berrett-Koehler Publishers Language: English
Author: Richard Axelrod
ISBN: 9781605099590
Publisher: Berrett-Koehler Publishers
Publication: September 7, 2010
Imprint: Berrett-Koehler Publishers
Language: English

Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm--in which leaders "light a fire" under employees--actually discourages engagement. Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone--not just select committees or working groups--enthusiastically committed to organizational transformation. This revised edition features new interviews--everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk--and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.

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Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm--in which leaders "light a fire" under employees--actually discourages engagement. Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone--not just select committees or working groups--enthusiastically committed to organizational transformation. This revised edition features new interviews--everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk--and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.

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