Tesla Motors Inc. Market Entry Strategy in Germany

A Corporate Strategy Analysis

Business & Finance, Management & Leadership, Management
Cover of the book Tesla Motors Inc. Market Entry Strategy in Germany by Andreas Kauerhof, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andreas Kauerhof ISBN: 9783668407305
Publisher: GRIN Publishing Publication: March 1, 2017
Imprint: GRIN Publishing Language: English
Author: Andreas Kauerhof
ISBN: 9783668407305
Publisher: GRIN Publishing
Publication: March 1, 2017
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla's business model approach and its strategy in the non-domestic German market. Tesla's firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla's business model approach and its strategy in the non-domestic German market. Tesla's firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.

More books from GRIN Publishing

Cover of the book Lenneberg's Critical Period Hypothesis by Andreas Kauerhof
Cover of the book Análisis del personaje de Calírroe en 'Quéreas y Calírroe de Caritón' de Caritón de Afrodisias by Andreas Kauerhof
Cover of the book Ukrainian Contemporary Art - Civil Society, International Organizations and Public Sphere by Andreas Kauerhof
Cover of the book Benefits of Legalizing Marijuana by Andreas Kauerhof
Cover of the book The five senses of the human being by Andreas Kauerhof
Cover of the book T.C. Boyle's 'The Tortilla Curtain' by Andreas Kauerhof
Cover of the book Energy and environment in Africa - the twin challenge of climate change mitigation and sustainable development by Andreas Kauerhof
Cover of the book Pragmatics in my everyday practice - Meeting and addressing people by Andreas Kauerhof
Cover of the book Osttimor: Unterdrückung und Ausbeutung einer Nation mit westlicher Kooperation by Andreas Kauerhof
Cover of the book The sonnet in World War II by Andreas Kauerhof
Cover of the book The Eastern enlargement of the currency union: Challenges for the ECB's monetary policy by Andreas Kauerhof
Cover of the book Major impacts of World War I on the British society by Andreas Kauerhof
Cover of the book Aspects of the English language in South Africa - focusing on language identity and language varieties by Andreas Kauerhof
Cover of the book Demand and supply by Andreas Kauerhof
Cover of the book Strategy, Structure, and Control of Multinational Enterprises in International Business Environments by Andreas Kauerhof
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy